Work Overview:

In 2023, Logan had bult a very successful custom software and app development company who's clients ranged from Fortune 500 Executives to NASA to the Solaris Ecosystem. However, he was looking to expand and grow using paid ads. After about 2 months of optimization and testing, we were able to lock in the correct combination of framing, landing pages, and lead qualification that led to a hundreds of leads that agreed to the standard price-tag and timeline.

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Objectives:

1. Get leads from online advertising that are qualified and embody their target audience.
2. Have consistency in the amount of appointments, show-rate and quality of leads.

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Scope of Work:

This project included front-end management elements such as:

• Paid ads copywriting and scripting.
• A full CRM build, including pipelines, automations and supplementary apps.
• Landing page build.
• Survey creation and automations to send leads down different paths based on their answers.
• Ad distribution on Meta and Tiktok.

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Logan is a current client and at the moment we are optimizing the funnel and messaging based on pipeline data.